Digital Communications Specialist (Part Time)

Posted: 04/01/2022

Clever Octopus (COI) Creative Reuse Center (CRC) promotes creativity and community engagement through upcycling and art education. The Digital Communications Specialist reports to the Executive Director and will work collaboratively with the COI Team: Executive Director, Program Director, Store Manager, Warehouse Manager, VISTA Program Coordinator, VISTA Community Engagement Coordinator, VISTA Development Coordinator, and VISTA Communications Coordinator to design, create, draft, and deliver print and online marketing materials to support the growth — both short and long term — and objectives of Clever Octopus.

The Digital Communications Specialist oversees our online brand and messaging! Under the direction of the Executive Director, you will be responsible for all online communications, including: social media, regular newsletters, maintaining our website, coordinating press, key marketing campaigns and ads, and most importantly, sharing our mission!

We’re growing rapidly and need administrative, operational, and strategic assistance. We’re a small team and everyone contributes beyond their core responsibilities. Teamwork and initiative are a must! Because of the start-up nature of our work, things move quickly, and you’ll have real ownership to define and refine procedures. We are excited for someone to be creative in this role and grow with us.

Primary Responsibilities: You will be conducting research, collecting data, testing strategies, creating content, overseeing advertisements and marketing relationships, strategy, and marketing budget. Your driving question each day is “How am I growing our community, our reach, our branding, and our efficacy?”

Digital Communications Specialist will receive the information and create social media campaigns revolving around this. Marketing will analyze how effective it is and provide interventions.

1. Social Media
a. Collaborate with the COI Team to create daily, effective, and engaging posts that are tailored to each of the COI channels. Current channels include: Instagram, Facebook, Twitter, LinkedIn, Yelp, and Google.
i. Check in weekly with each department (Program, Store, Artisan Business) to assess needs.
ii. Collaborate with the COI Team to create a content calendar and plan for each year, month, and week.
iii. Work with VISTA Communications Coordinator to develop a monthly social calendar and concepts, as well as grid plan.
b. Execute cohesive campaigns — voice and design — across Targeted Digital (Facebook & Instagram), Web (Squarespace), and Email (Mailchimp).
i. Write engaging on-brand copy/captions.
ii. Manage community throughout all channels (comments, DMs, tags, daily engagement), setting away messages, and create a schedule for off-peak responses.
iii. Identify social opportunities and brand alignment to further grow accounts.
iv. Present and attempt new or innovative social media campaigns. Creativity and imagination here are a plus!
c. Research potential collaborators/influencers and develop beneficial partnerships.
d. Generate or design photos and content, including post-editing in Canva.
e. Stay up to date with current technologies and trends in social media, design tools, and apps.
f. Work with Team to determine goals for growth and refining our voice. Iterate and adapt strategies to understand what our community wants to see and how best to share our updates, events, data, and mission.
g. Track metrics of social media performance, including: followers, engagement, audience demographics, etc. and use this data to create, refine, and improve our social media strategy, presence, and upholding our anti-racist work.

2. Website Updates
a. Regular website updates to share the most current information.
i. Editing pages as procedures change or new services are introduced,
ii. Updating graphics so the site is fresh and current.
iii. Updating forms as needed for applications, updating announcements and events.
b. Monthly update to our data page to share our metrics and impact of our work.
c. Find ways to optimize our site, search results, and analytics.

3. Maintain Digital Communications Brand and Strategy
a. Use consistent imagery and language across platforms to build a voice, look, and feel for COI online.
b. Grow our audience and traffic on social, newsletter, and online. Create connections to new groups through an understanding of what part of our organization brings the most value to them.
c. Collaborate with Communications Coordinator to manage current or create new digital traditions.
d. Organize and catalog photos and content on Flickr.

4. Marketing and Press
a. Work with Communications Coordinator to create or select imagery for key marketing campaigns or announcements.
b. Work with COI Team to coordinate any press inquiries and logistics.
c. Work marketing campaigns or press moments into the content calendar.
d. Find creative ways to drive traffic to our online store or sell products through our channels.
i. (examples: Instagram flash sales, or Facebook live auctions, etc.)
ii. This could include incentives for our followers, or deals offered to influencers for their followers.
e. Seek creative opportunities to engage with the public and the community including radio, television, and podcast guest opportunities for team members to discuss significant projects and milestones.

5. Mission-Focus
a. A successful Digital Communications Specialist will make sure every follower/fan/reader/visitor understands the details of our mission, our impact, our system, our locations, our events, our partners, and our volunteer program. Everyone should feel important for their contribution to our industry-changing work, so much so that they feel informed and empowered to share their experience with others!

6. Teamwork-Focus
a. Collaborating with all members of the Clever Octopus Team (Executive Director, Program
Director, Shop Manager, Warehouse Manager, Program Coordinator, Community Engagement Coordinator, Development Coordinator, and Communications Coordinator) to create a safe, supportive, and productive workplace. Including a commitment to direct and genuine conflict resolution and an open and honest contribution to COI’s developing diversity, equity, and inclusion work.

Desired Qualifications:
? Bachelor's (or Bachelor of Fine Arts) degree in Design, Marketing, Art, Multimedia, Graphic Communications, or related field(s) preferred or equivalent years of working experience.
? A portfolio (online or pdf) reflecting the ability to prepare marketing materials or blog posts for a variety of projects recommended.
? In-depth knowledge of layout, typography, and design elements and the ability to follow current design trends.
? Proficient with Adobe Creative Suite, Canva, and Google Suite.

Benefits / Why Work With Us: Monthly in-store materials stipend

Race, Equity, Diversity, & Inclusion Statement and Work: Clever Octopus aims to take an intersectional approach to arts access and waste diversion. We work to recognize the complex ways that racial, economic, and cultural forces interact within the arts and environmental advocacy spheres. To this end, we strive to dismantle discrimination and racism, both systemic and interpersonal, and to make our organization not only a safe and affirming place, but an active driver for positive social change and justice in our community. With these values at the forefront of our minds, we encourage the organizations we partner with to do the same; to combat racism and classism in their pervasive forms in whichever niche they work.

Pay: $14-$16/hr

Schedule: 20 hrs/week, flexible schedule

How to Apply: Email your resume and cover letter to apply@cleveroctopus.org.